MAFIA has proposed a brand concept to ERES (Chanel Group): the Art of the Body, available from Swimwear to Lingerie.
The agency designs and produces advertising campaigns (Press and Poster) and Publishing (press kits, catalogues, mailings).
Since 1998, Mafia has been accompanying CHANEL with its global success strategy.
The brand FRED (groupe LVMH) chooses MAFIA to develop its advertising campaign (press and poster and communication tools.
This campaign reveals Fred’s brand perception around the lights, the sensations and the glamour of the French Riviera, which enhance each of the Brand’s emblematic collections : Force 10, Pain de Sucre et Une Île d’Or.
Giving Giorgio Armani Skincare legitimacy (L’Oréal Luxe) with a real specific and seductive brand story, in response to the designer’s universe: Divine Beauty.
The agency designs and realises campaigns from the Crema Nera range and the communication tools (brochures, advertorials...)
The company Interparfums mandates the Mafia Agency to launch Lanvin’s perfumes: Eclat d’arpège, Rumeur, Jeanne Lanvin and Marry me!, and to relaunch First, which marked the jeweler Van Cleef & Arpels’s entry into the world of perfumes.
At the heart of the strategy to win back and upsell, Kookaï is going back to its origins: knitwear.
MAFIA is developing a new brand platform, rethinking the graphical identity and is responsible for the brand’s advertising campaign in poster campaigns and the press.
For Nina Ricci (PUIG), MAFIA implements the launch campaign for L’AIR, a perfume for women, worldwide: inspired by French New-Wave cinema, a scenario written like a trailer, and an avant-garde artist Ryan Mc Ginley who signs here his first advertising collaboration with a brand of perfumes.
The film features a pretty girl “ Jolie fille de l’air ”, fresh and bold, it is set in poetical Paris with a soundtrack signed Lou Reed.
Tv, cinema 30’ ,20’ and 60’, web and print.
MAFIA redefines the brand platform of the activities of Pyrenex for down-jackets and Bedding. The agency creates a new brand identity and a new graphic chart for Pyrenex.
Strategic and creative planning of the SNCF brand platform around the theme of mobility by the year 2020.
From the past to the present
- Jean-Paul Gaultier
- Chantal Thomass
- L'Oréal Luxe : Giorgio Armani / YSL
- Puig – Nina Ricci
- Interparfums : Van Cleef & Arpels / Lanvin
- Clarins – Thierry Mugler
- Galeries Lafayette
- 3 Suisses
- Carrera y Carrera
- Robert Clergerie
- Roger Vivier
- Le Chameau
- Madame Figaro
- Marie Claire
- SNCF / Orient Express
- Le Meurice
- Unicef – Hermès
- Festival d'Aix-en-Provence
Trading Corporate and Companies in Asia
- Ibuki Leather (Japan)
- Mitsui (Aoki, Sanyo) (Japan)
- Elegant Prosper (China)
- Nitto Boseki (Japan)
- Pacific Corporation (Japan)
- Toyoko Saito (Japan)
- Mia Mia Maison de Maxmiya (China)